News of the club and a review of what is happening in Russia, China and the world for people 50+.
The second Strait Elderly Care Expo for the elderly industry will be held from 23 to 25 October 2026 at the Fuzhou International Exhibition Centre. The theme of the forum is well-being and active longevity. The publishing holding Strait Publishing intends to present cultural and educational programmes for people
The Second Senior Generation Industry Exhibition will be held from 23 to 25 October 2026 at the Fuzhou International Exhibition Center. The theme of the forum is the well-being and quality of life of elderly people. The Wuxin Group will present its care model called "Heartfelt Care" there.
The Zhengzhou government website has published a response to a proposal to systematically include fall-prevention training for middle-aged and older adults in the public healthcare system. The document is posted in the section 政务公开 (disclosure of government information).
The Silver Tales project is aimed at supporting children undergoing treatment in hospitals. More than 120 literary meetings and from 15 to 20 mini-performances are planned to be held annually.
In Yichuan District of Shanghai (Putuo), a project is underway to create an urban district that is friendly to older people. The material was published on the official website of the district administration in the local community news section.
The Chinese publication Renmin Ribao publishes a piece on how the global consumer market is increasingly oriented toward older people. The older generation is viewed as a significant force shaping global demand.
Since October 1, a nationwide selection of best practices for the older generation has been under way. The organizers emphasize not only the social but also the economic effect: active people 50+ remain participants in the life of the city and the labor market.
In Anapa, the project "Velvet Seasons for Silver Volunteers" by the "Young at Heart" center is coming to a close: people 50+ were taught to use AI services in everyday tasks.
Silver volunteers continue their work in Perm Krai: they help fellow countrymen on the front line and in the rear. Regional media report on this, and the organizers call it systemic support.
In Zhengzhou (Henan Province), the nationwide month-long campaign "Jinglaoyue" has opened — a month of care and respect for older people. Cultural, medical, and social events are being held across the country.
The city of Mudanjiang (Heilongjiang Province) is developing the "silver economy" through technology: digital services help older residents receive services and remain included in the life of the city.
At the Wuhan International Silver Economy Expo 2026, the platform "AI智享家" was presented — a set of AI services for home care of older people.
The Perm older-generation club has made publicly available what is usually kept «on request»: class prices, sensory passports for seven acts, and the cost of inclusive services. The website is no longer a calling card — it has become a working tool for the client.
Flashes, strobe, brightness fluctuations and the share of dark frames for each act have now been measured and published in an open PDF. For the amateur stage this is a rarity: usually such data is simply not collected.
By 15 and 16 October, the Perm older-generation club is submitting applications to the Presidential Grants Fund and to SIBUR's programme "Formula of Good Deeds". The project is inclusive performances by people 50+, which can be attended by viewers with visual and hearing disabilities.
Since October 1, the VII All-Russian selection "Active Longevity 2026" has been underway. Applications are accepted until November 30 on the platform долголетие2026.рф, and the winners in two nominations will receive 500 thousand rubles each for project development.
Half an hour before the performance, blind and visually impaired audience members get to know the stage, costumes, and props by touch. For an amateur stage this is a rarity; for Moscow theaters it is already the norm.
Six days a week, ten disciplines, and classes at Pushkina, 50. A single session is 500 rubles, a membership starts at 2,000, and the first session is free. We explain how everything works so you don't have to call and find out.
Companies need not a "concert by pensioners" but a ready-made program with information sheets and a rider: so it can be brought in, shown, and without negotiating stage requirements. The 50+ club has learned to do this within one working day.
The Culture Cities Forum has published the results of an exchange between London and Guangzhou within the silver economy programme: culture is viewed as a tool for healthy and happy ageing in cities.
An arts season for older adults (银龄艺术季) is launching in Guangzhou as part of the development of the silver economy of the Greater Bay Area. The organizers openly invite partners to take part.
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