London and Guangzhou exchanged experience: culture as a tool for healthy ageing
The Culture Cities Forum has published the results of an exchange between London and Guangzhou within the silver economy programme: culture is viewed as a tool for healthy and happy ageing in cities.
Figures: urban cultural programmes of the two megacities took part in the exchange
Why this matters to us
This is the language used with foreign partners and foundations: culture for the 50+ as economy and health, not "leisure".
What can be done
Use the terminology of the material for the English version of the "Cooperation" section and for letters to partners.