Russia is selecting the best active longevity practices: Perm clubs have something to show
The selection is conducted by the ANO "National Priorities" with the support of the Ministry of Labor of Russia under the national project "Family". Socially oriented NGOs, charitable foundations, businesses, budgetary institutions, government bodies, and initiative groups are invited to participate — that is, including small clubs such as the Perm one.
Five directions of the selection
The projects of one hundred finalists will be included in the collection "Active Longevity — 2026" and will receive informational and methodological support. The winners in the nominations "Practices for Men 60+" and "Innovative Practices of Active Longevity" will additionally receive 500 thousand rubles each. The results will be announced in March 2027. Applications are accepted until November 30, 2026.
The older generation is becoming volunteers
According to the Ministry of Labor, since the beginning of 2026, more than 455 thousand senior citizens have taken part in volunteer activities. This is not "help for the sake of a checkmark": people 60+ lead excursions, work with children, help in hospitals and at city events — and increasingly become organizers themselves.
The theatrical stage is ceasing to be young
In Irkutsk, pensioners took to the theatrical stage — local media wrote about this as a city sensation. Stories of "adults taking the stage" are ceasing to be an exception: in Perm, such a club has been operating since 2017 and has already brought participants onto the stages of enterprises and city celebrations.
What this means for Perm
The "Active Longevity 2026" selection is a real opportunity for Perm practices: applications can be submitted until November 30, and the winners will enter the federal "library" of practices used by other regions. The "Zimnyaya Dacha" club has everything for this: seven acts, sensory passports, inclusive shows, and the mark "Social Enterprise #More than Business".
Source: Лучшие практики для старшего поколения получат господдержку — нацпроекты.рф · Более 455 тысяч граждан старшего возраста участвовали в волонтёрстве в 2026 году — Минтруд России · Иркутские пенсионеры покорили театральную сцену — МК Байкал