The Global Consumer Market Takes the Older Generation into Account
The Chinese publication Renmin Ribao publishes a piece on how the global consumer market is increasingly oriented toward older people. The older generation is viewed as a significant force shaping global demand.
This is an external item: the club is not the author, the full text is available via the link below.
Why this matters to us
This confirms that the 50+ audience is a noticeable economic and cultural force, which means the projects of the Perm club are in demand and fit into the global trend of active longevity.
What can be done
Create a section on the club's website titled «The Older Generation as a Market Force» and add this item to it with a brief summary.